Return to the Library Home Page

 

 

MKT 110--Marketing--Jay McKee--Fall 2008

Champlain College Marketing

 

author:  Paula Olsen

olsen@champlain.edu

 

Find Background Information:

 

Encyclopedia Britannica

Wikipedia 

 

NOTE: Encyclopedia Britannica and Wikipedia can help you familiarize yourself with a subject, but are not considered appropriate sources for a college-level research paper.

 

Print Sources in the Reference Section:

 

• Best Customers / HC79 .C6 R87 2005
• Business Plans Handbook, 13 vols. / HD62.7 .B97
• Encyclopedia of Major Marketing Campaigns, 2 vols. / HF5837 .E53 2000
• LexisNexis Advertising Red Books, 5 vols. / HF5805 .S733 2008
• The Lifestyle Market Analyst / HF 5415.33 .U6 L54 2007
• Market Share Reporter, 2 vols. / HF5410 .M34 2008
• The Marketing Glossary / HF5415 .C5414 2002
• The Marketing Research Guide / HF5415.2 .M35585 2006
• Marketing Strategies, Tactics, and Techniques / HF5415 .R729 2001

 

Find Books and E-Books:

 

Search the Library Catalog

Books 24x7 Business Pro 

 

Key Databases

 

• ABI/INFORM Global (includes the Wall Street Journal, Eastern ed. 1984-present) 
• ABI/INFORM Trade & Industry
• Business Source Complete
• Emerald Fulltext
• MarketResearch.com Academic
• Small Business Resource Center 

 

Search Multiple Databases 

 

 

(Includes ABI/INFORM, Business & Company Resource Center, Business Source Complete, Hoovers, Mergent Online and book catalog.)

 

Find Online Journals

By Subject

 

By title:

• Advertising Age
• Brandweek
• The Journal of Consumer Research
• Journal of Marketing
• Marketing
• Marketing Research
• Sales & Marketing Management   

 

Journals Available in the Library

• Advertising Age
• Chain Store Age
• Journal of Marketing
• Journal of Small Business Management
• Sales & marketing management
• Stores

 

For Students:  Project Websites 

• Chop Shop Hair Design
• Flash Bags
• The Way We Get By
• Vermont Yak Company  

 

For Students:   Finding SWOT Analyses 

 

Recommended Websites:

Associations

• American Marketing Association
• Direct Marketing Association
• emarketing Association
•  

Research

• CEOExpress
• The Gallup Organization
• Librarians' Internet Index: Business
• NAICS Search 
• The Nielsen Company
• Quirks Marketing Research

 

Statistics  

• American FactFinder
• Statistical Abstract of the United States 

 

How do I Cite?  

 

Contact us with questions