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Marketing

Page Author: Brenda Raucht

Find Background Information

• Encyclopedia Britannica
• Wikipedia

NOTE: Encyclopedia Britannica and Wikipedia can help you familiarize yourself with a subject, but are not considered appropriate sources for a college-level research paper.

Print Sources in the Reference Section:

• The Marketing Research Guide / HF5415.2 M35585 2006
• The Entrepreneur’s Information Sourcebook / HD62.5 A96 2006
• Handbook of Markets & Economies / HF5415.33 A78 H36 2006
• Dictionary of Marketing & Advertising / HF5415.R82 1995
• The Marketing Glossary / HF5415.C5414 2002

Find Books and E-Books

Search the Library Catalog - Relevant call number range is HD- HF

Books 24x7 Business Pro

Key Databases

• ABI/INFORM Trade & Industry (Proquest )
• Business Source Premier (EBSCO)
• Emerald Fulltext

Search Multiple Databases

(Includes ABI/INFORM, Business & Company Resource Center, Business Source Complete, Hoovers, Mergent Online and book catalog.)

Find Journals

Journals Available Online

• Academy of Marketing Studies journal
• Brand strategy
• Direct marketing
• International journal of market research
• Marketing

Journals Available in the Library

• Journal of Small Business Management
• Advertising Age
• Chain Store Age
• Sales & marketing management
• Stores
• Journal of Marketing

Recommended Websites

• American Marketing Association
• Business Marketing Association
• ClickZ STATS
• CIO E-Business Research Center
• Direct Marketing Association

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